Land Rover has said not all of its nameplates will be carried through to the electric era – it has yet to hint at plans for a Velar EV, for example – but Bolloré was bullish about the Discovery’s prospects. New CEO Adrian Mardell, formerly JLR’s chief financial officer, will no doubt lay out his vision for the firm in the coming months. Just four years later, 60% of the brand’s sales will be electric and every model in the company’s showrooms will be offered with an EV option. There is no suggestion that Bolloré’s departure will dramatically change the product roadmap and his remarks point to the next version, the ‘Discovery 6’, forming a core part of a planned new model onslaught over the coming years, which will dramatically overhaul the 4x4 brand’s range with a focus on electrification and cement Land Rover as a ‘modern luxury’ brand.īy 2026, there will be six Land Rover EVs on sale. “It needs to have many of the best characteristics of our luxury models, but with the emphasis on practicality and accessibility.” “It has always been a very family-oriented model and we want to enhance that,” he said. Hinting at the priorities for the Discovery’s replacement, ex-Jaguar Land Rover CEO Thierry Bolloré – who stepped down just last month – recently suggested to Autocar that the model’s historical connotations of practicality and rugged dependability would be brought to the fore in a bid to carve out a more clearly defined niche. The arrival of the new, eight-seat Defender 130 further threatens the seven-seat Discovery’s business case, albeit while commanding a sizeable premium over even the most expensive version of the Discovery. Land Rover Discovery Sport P300e 2021 UK first drive.Nearly new buying guide: Land Rover Discovery Sport.Land Rover Freelander vs Discovery Sport: 25 years of baby Landie.Land Rover to build Evoque, Velar, Discovery Sport EVs at Halewood.Land Rover Discovery Sport swaps buttons for bigger touchscreen.

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